On the afternoon of July 17th, the Lilac Creative Design Award City (Region) Design Requirements Release Conference was successfully held at the Harbin Design Center. The event was hosted by Yu Shuo, a host from Heilongjiang Radio and Television Station, and was simultaneously live-streamed online. This release brought together creative design requirements from Qiqihar, Jiamusi, and Daqing, focusing on green food, cultural tourism, and other industries, providing participants with more creative inspiration and exploring new paths for the integration of creative design and local characteristic industries.

At the event, Zhu Nan, Director of the Reform Office of the Publicity Department of the Qiqihar Municipal Committee of the CPC, Shi Wenhua, Fourth-Level Researcher of the Municipal Bureau of Culture, Radio and Television Administration and Tourism Department of Qiqihar, and Li Xu, General Manager of Heilongjiang Hecheng Creative Design Service Co., Ltd., released the Lilac Creative Design Award design requirements for Qiqihar's green food specialty industry, Qiqihar's unique cultural tourism resources, and Qiqihar's Creative Design Port investment.

The release included several design requirements such as the design of the Qiqihar Barbecue Culture Exhibition Hall, packaging design for a series of goose products in Yian, packaging and cultural exhibition hall design for Kedong fermented bean curd products, Qiqihar city gift design, and red-crowned crane cultural IP image design. The representatives provided detailed introductions to Qiqihar's unique advantageous industrial resources and the creative design requirements space that needs to be explored, offering comprehensive explanations for interested participating enterprises and designers.

Subsequently, the design requirements of Jiamusi and Daqing were released one after another. You Xiaoyu, Deputy Section Chief of the Reform Office of the Publicity Department of the Jiamusi Municipal Committee of the CPC, Cui Guoxin, Deputy Minister of the Publicity Department of the Jiamusi Municipal Committee of the CPC, and Shen Jiqiu, Fourth-Level Researcher of the Publicity Department of the Daqing Municipal Committee of the CPC, respectively released the creative design needs and investment projects for the creative design industry of Jiamusi and Daqing for the Lilac Creative Design Award.

The release included over 30 design requirements, such as the city sculpture design for Tongjiang in Jiamusi, known as the "Hometown of Chinese Sturgeon", liquor packaging design for Fuyuan, regional characteristic refrigerator magnet design for Tangyuan County, city cultural and creative product design for Daqing, city promotional cartoon image design for Zhaoyuan, and city landmark design for the Baihu Art Cluster in Daqing. These showcased the broad development prospects of creative design in Jiamusi and Daqing, further stimulating the participation interest and cooperation intentions of designers and design teams.

This Lilac Creative Design Award City (Region) Design Requirements Release Conference built an efficient and professional communication and connection platform for local governments and participants, allowing creative design requirements to connect more precisely with the market. It promoted the transformation of the Lilac Creative Design Award from concept to achievement, injecting strong design power into the transformation and upgrading of the local economy.

With the continuous release of design requirements from various cities and regions, it is believed that more outstanding works, combining artistic aesthetics and practical value, will win the Lilac Creative Design Award, illuminating the path for the high-quality development of Heilongjiang's creative design industry. The Lilac Creative Design Award will continue to play a leading role, attracting more domestic and international design institutions, designers, and related enterprises to participate, seeking creative design measures that are more in line with the economic and social development of Heilongjiang. It will link global design innovation resources through creative design, illuminate city culture and tourism, and lead industrial upgrading to empower a better life.