Lilac Creative Design Award (" LDA " for short).

LDA adheres to the concept of "people-oriented", and with the focus of "Creative Design Links the World", it pays attention to the opportunities and challenges faced by society, economy and the environment. It encourages and guides outstanding enterprises, design institutions and individuals at home and abroad to deeply explore industries such as culture, tourism, sports, ice and snow, and green agriculture in our province and city, as well as resources such as packaging design, intangible cultural heritage, humanistic care, service design and industrial design. It contributes design wisdom to the sustainable development of human society, helps people enjoy a better life, vigorously promotes the development model of the integration of the creative design industry and multiple industries in Heilongjiang Province, enhances the design innovation ability of "Made in Longjiang", and builds an industrial model of "Longjiang Brand - Longjiang Design - National Manufacturing - Global Consumption".

"Heilongjiang Province Creative Design Industry Development Special Plan (2022-2030)", "Several Policy Measures for Supporting the Development of the Creative Design Industry in Heilongjiang Province", "Construction and Development Plan of Harbin as the 'Capital of Creative Design' (2022-2030)" and "Several Policy Measures for Supporting the Development of the Creative Design Industry in Harbin", with the aim of bolstering the growth of the creative design industry in our province and city, accelerating the formation of new-quality productive forces, deepening the supply-side structural reforms, integrating our province's and city creative design with global standards, empowering the 4567 modern industrial system, facilitating the construction of a "Design Capital" and create a "new highland" of creative design in Northeast Asia. It is proposed to hold the Lilac Creative Design Competition and select the Lilac Creative Design Award. With the focus of "Creative Design Links the World", it pays attention to the opportunities and challenges faced by society, economy and the environment, and encourages and guides outstanding enterprises, design institutions and individuals at home and abroad to deeply explore industries such as culture, tourism, sports, ice and snow, and green agriculture in our province and city, as well as resources such as packaging design, intangible cultural heritage, humanistic care, service design and industrial design, and contribute design wisdom to the sustainable development of human society.