LDA adheres to the concept of "people-oriented", and with the focus of "Creative Design Links the World", it pays attention to the opportunities and challenges faced by society, economy and the environment. It encourages and guides outstanding enterprises, design institutions and individuals at home and abroad to deeply explore industries such as culture, tourism, sports, ice and snow, and green agriculture in our province and city, as well as resources such as packaging design, intangible cultural heritage, humanistic care, service design and industrial design. It contributes design wisdom to the sustainable development of human society, helps people enjoy a better life, vigorously promotes the development model of the integration of the creative design industry and multiple industries in Heilongjiang Province, enhances the design innovation ability of "Made in Longjiang", and builds an industrial model of "Longjiang Brand - Longjiang Design - National Manufacturing - Global Consumption".