As the fragrance of the lilac quietly spreads across the land of Heilongjiang, a feast of creativity and dreams is about to unfold. The Lilac Creative Design Competition is like a shining star, illuminating the horizon of the global design world.
Supported by the World Design Organization (WDO), guided by the Propaganda Department of the CPC Heilongjiang Provincial Committee and the Propaganda Department of the CPC Harbin Municipal Committee, and co-organized by the Department of Education of Heilongjiang Province, the Department of Industry and Information Technology of Heilongjiang Province, the Department of Civil Affairs of Heilongjiang Province, the Department of Human Resources and Social Security of Heilongjiang Province, the Department of Culture and Tourism of Heilongjiang Province, the Communist Youth League of Heilongjiang Province, Heilongjiang Daily Newspaper Group, Heilongjiang Radio and Television Station, and the Management Committee of Harbin New Area District, the Harbin Design Center (HDC) is the organizer, and the Organizing Committee of the Lilac Creative Design Award is the undertaker. The launch ceremony of the Lilac Creative Design Competition will officially start on the morning of July 6th.
The Lilac Creative Design Competition evaluates entries for the Lilac Creative Design Award, referred to as the Lilac Award (LDA), in the form of a competition. The Lilac Award gathers global design and innovation resources, adheres to the concept of "people-oriented", and focuses on the opportunities and challenges faced by society, economy, and the environment through "creative design linking the world."It encourages and guides outstanding enterprises, design institutions, and individuals at home and abroad to contribute to the construction of Harbin as a "City of Design", promote the development of the creative design industry in Heilongjiang, enhance the design and innovation ability capabilities of "Made in Heilongjiang", and lead industrial upgrading and to empower a better life.
Blooming Lilacs, Embracing the World's Ice and Snow
The logo of the Lilac Creative Design Award, named "Ice and Snow Earth", with its crystal-clear texture, implies symbolizes a diversified economic system and infinite possibilities. With the elements of the ice and snow earth embracing the world and the blooming lilac flowers, it presents the shape of "C", representing China, Creative, Connect, and Centre, implying the connection of global creative design resources, the gathering of global innovation forces, and the establishment of a creative cooperation and exchange platform. The main colors are purple, green, blue, and white, representing the creative design, bioeconomy, digital economy, and ice and snow economy respectively, highlighting the characteristic and advantageous industries of our province. We look forward to witnessing the birth of excellent works in this design feast, empowering the transformation and upgrading of the real economy in our province with creative design, and also gathering more design forces for the preparation of the 9th Asian Winter Games in 2025.
Industry Leaders Gather at the Event to Witness the Release of Design in Heilongjiang
This launch ceremony will invite Tan Yuhong, Executive Vice Minister of the Propaganda Department of the CPC Heilongjiang Provincial Committee, Lan Feng, Member of the Standing Committee of the CPC Harbin Municipal Committee and Minister of the Propaganda Department, Feng Changhong, Director of the Harbin Design Center and President of the Shenzhen Industrial Design Industry Association, as well as relevant leaders from the Provincial Department of Education, the Department of Industry and Information Technology, the Department of Commerce, the Department of Civil Affairs, the Department of Human Resources and Social Security, the Department of Culture and Tourism, the Council for the Promotion of International Trade, the Communist Youth League of Heilongjiang Province, Heilongjiang Daily Newspaper Group, Heilongjiang Radio and Television Station, the Management Committee of Harbin New Area, and the Propaganda Departments of cities (prefectures). Italian designer and theorist, Fabio Verdelli, founder of Studio Fabbio Verdelli, Nicola Bariol (Italian), Design Director of Guangdong Zebra Industrial Design Co., Ltd., Nikola Sretovic (Serbian), former Design Director of Harman Kardon and founder of New Norm Studio, Nariman Bashiri (Turkish), founder of Biyoka and former founder of the Chinese branch of DesignUM, Diego Meneses (Colombian), and other domestic and foreign experts, scholars, enterprise and university representatives in the field of design will attend. Together, they will witness this important moment of the global release of the Lilac Creative Design Award.
Release of Design Achievements, Brilliant Creative Design Results
During the release session of the Lilac Creative Design Award, the 2024 Heilongjiang Province Creative Design Achievement Release Event will also be held. The event invites Zou Zhenmeng, founder and chief designer of Harbin Design Zone Industrial Design Co., Ltd., Chen Shibin, co-founder of Harbin Good Luck Brand Industrial Design Co., Ltd., and Ma Yeping, Executive Director of Heilongjiang Lvtou Culture, to share multiple creative design achievements such as the IP creation of the Northeast Tiger Forest Park, the Zuyan Chinese Medicine Food Homology Ice Cream, and the Heilongjiang Gift case, fully demonstrating the fruitful achievements our province has made in the field of creative design, further enhancing the international influence and competitiveness of Heilongjiang design, and promoting the high-quality development of the creative design industry in our province.<They will showcase several creative design achievements, including the creation for the Siberian Tiger Park IP, Zuyan Chinese Medicine Food Homology Ice Cream, and the Heilongjiang Gift case. These presentations will fully demonstrate the significant achievements our province has made in the field of creative design, further enhancing the international influence and competitiveness of Heilongjiang design, and promoting the high-quality development of the creative design industry in our province.>
Vast Heilongjiang Nurtures Creativity, Lilac Award Shines Globally
At present, our province regards the creative design industry as one of the four new engines for economic development. Heilongjiang Province and Harbin City have successively issued a series of documents, such as the "Special Planning for the Development of the Creative Design Industry in Heilongjiang Province (2022-2030)", "Several Policy Measures for Supporting the Development of the Creative Design Industry in Heilongjiang Province", "Construction and Development Planning of Harbin as the 'Capital of Creative Design' (2022-2030)", and "Several Policy Measures for Supporting the Development of the Creative Design Industry in Harbin". Driven by strong policies, the Lilac Creative Design Award came into being. As an international creative design award, it will be based in Heilongjiang and Harbin with a higher starting point and a higher stance, and will be released globally with a great impact, becoming an important bridge for the Heilongjiang creative design industry to step onto the international stage.
Looking forward to the future, the Lilac Creative Design Award will become a beautiful business card of the creative design industry in Heilongjiang Province and Harbin City, promoting the integration of our province's creative design with the world, accelerating the formation of new-quality productive forces, assisting in the construction of Harbin as a "City of Design", and creating a "new highland" for creative design in Northeast Asia.
This is not only a stage to showcase talent, but also an exploration and challenge of design. Here, creativity will flow like a spring, and inspiration will spark like a flame. Let us look forward together to the blooming of those excellent design works like lilacs, bringing us a double shock profound impact on both our eyes and soul.
There are only 2 days left until the launch ceremony of the Lilac Creative Design Competition. During the event, you will also be able to taste the Madier cranberry-flavored ice cream, the healthy and delicious Zuyan Chinese Medicine Food Homology Ice Cream, smell the characteristic aromatherapy provided by the Lilac Creative Design Competition, and have an "immersive" experience of high-quality products empowered by creative design, deeply feeling the strong atmosphere of this Lilac Creative Design Competition.
We sincerely invite you to join us, release your creativity hand in hand, and pursue the glory of our dreams together!
Intended units and individuals can follow the official website and social media platforms of the competition to stay updated on the detailed information of the subsequent events.