On July 4th, Yan Shi, deputy director of the Harbin Design Center and deputy secretary-general of the organizing committee of the Lilac Creative Design Award, told Longtou News reporters: "The Lilac Creative Design Competition is to aims to select the Lilac Creative Design Award in the form of a competition. The bonus for this award is also very generous - the bonus for the gold award is 1 million RMB, the silver award is 500,000 RMB, and the bronze award is 300,000 RMB! We are full of sincerity and want more people to pay attention to Heilongjiang, come to Harbin to experience the urban style of Harbin, and participate in the economic development of Heilongjiang and Harbin in a deeper and multi-dimensional way. And give excellent designers an honor and a commendation in the form of bonuses."

On behalf of the organizing committee of the Lilac Creative Design Award, he enthusiastically invites outstanding enterprises, design institutions and individuals at home and abroad to deeply explore industries such as culture, tourism, sports, ice and snow, and green agriculture in across Heilongjiang Province, Harbin and other cities (regions), as well as resources such as packaging design, intangible cultural heritage, humanistic care, service design and industrial design, and contribute design wisdom to the sustainable development of human society.