When the fragrance of lilacs spreads splendidly across the land of Heilongjiang, a grand feast about creativity and dreams is about to commence. The reporter learned from the Harbin Design Center on July 4th that the launching ceremony of the Lilac Creative Design Competition will be held in Harbin on the morning of July 6th.
It is learned that the Lilac Creative Design Competition is supported by the World Design Organization (WDO), guided by the Publicity Department of the Communist Party of China Heilongjiang Provincial Committee and the Publicity Department of the Communist Party of China Harbin Municipal Committee, and co-organized by the Department of Education of Heilongjiang Province, the Department of Industry and Information Technology of Heilongjiang Province, the Department of Civil Affairs of Heilongjiang Province, the Department of Human Resources and Social Security of Heilongjiang Province, the Department of Culture and Tourism of Heilongjiang Province, the Communist Youth League Heilongjiang Provincial Committee, Heilongjiang Daily Newspaper Group, Heilongjiang Radio and Television Station, and the Management Committee of Harbin New Area. It is hosted by the Harbin Design Center (HDC).
Blooming lilacs of creativity Embracing the ice and snow of the world
The reporter learned from the organizing committee of the Lilac Creative Design Award that the Lilac Creative Design Competition will select the "Lilac Creative Design Award", referred to as the Lilac Award (LDA), in the form of a competition. Adhering to the concept of "people-oriented", the Lilac Award aims to gather global design and innovation resources. Through "creative design connecting the world", it focuses on the opportunities and challenges faced by society, economy and the environment, and encourages and guides outstanding enterprises, design institutions and individuals at home and abroad to contribute to the construction of Harbin as a "City of Design", promote the development of the creative design industry in Heilongjiang, enhance the design and innovation ability of "Made in Longjiang", and lead industrial upgrading and enable a better life.
The publicity poster of the Lilac Creative Design Award (provided by the Harbin Design Center)
"We are looking forward to witnessing the birth of excellent works in this design feast, empowering the transformation and upgrading of the real economy in Heilongjiang Province through creative design, and also gathering more design forces for the preparation of the 9th Asian Winter Games in 2025," said Yan Shi, deputy director of the Harbin Design Center and deputy secretary-general of the organizing committee of the Lilac Creative Design Award, in an interview with Longtou News reporters.
It is introduced that the logo "Ice and Snow Earth" of the Lilac Creative Design Award, with its crystal-clear texture, implies a diversified economic system and unlimited possibilities. With the elements of the ice and snow earth that embraces the world and the blooming lilacs of creativity, it presents the shape of "C", representing China, Creativity, Connect, and Centre, signifying the connection of global creative design resources, the convergence of global innovative forces, and the establishment of a creative cooperation and exchange platform. The main colors are purple, green, blue and white, representing creative design, biological economy, digital economy, and ice and snow economy respectively, highlighting the characteristic and advantageous industries of Heilongjiang Province.
The release of design achievements and the gathering of industry leaders
In the release session of the Lilac Creative Design Award , the 2024 Heilongjiang Province Creative Design Achievements Release Event will also take place. The event invites professionals such as Zou Zhenmeng, the founder and chief designer of Harbin Sheji Zou Industrial Design Co., Ltd., Chen Shibin, the co-founder of Harbin Haoyun Brand Industrial Design Co., Ltd., and Ma Yeping, the executive director of Heilongjiang Lvtou Culture. They will respectively share and exchange on multiple creative design achievements, such as the IP creation of Northeast Tiger Forest Park, Zuoyan Chinese Medicine and Food Homologous Ice Cream, and Heilongjiang Gifts cases. The aim is to fully showcase the fruitful achievements in the creative design field of Heilongjiang Province, further enhance the international influence and competitiveness of Longjiang design, and promote the high-quality development of the creative design industry in Heilongjiang Province.
It is introduced that the launching ceremony of this Lilac Creative Design Competition will invite experts, scholars, representatives of enterprises and universities in the field of creative design at home and abroad to attend and witness the important moment of the global release of the Lilac Creative Design Award. By then, international design "big shots" such as Fabio Verdelli, an Italian designer and theorist and the founder of Fanbio Verdelli Design Studio, Nicola Bariol (Italy), the design director of Guangdong Zebra Industrial Design Co., Ltd., Nikola Sretovic (Serbia), the former design director of Harman Kardon and the founder of New Norm Studio, Nariman Bashiri (Turkey), the founder of Bjorka and the former founder of the Chinese branch of DesignUM, and Diego Meneses (Colombia), the founder of Meneses Design, will gather in Harbin to cheer for the Lilac Creative Design Competition and offer suggestions provide insights for the development of creative design in Heilongjiang.
During the event, domestic and international guests will taste the Madier cranberry-flavored ice cream and the healthy and delicious Zuyan Chinese medicine and food homologous ice cream, smell the special aromatherapy provided by the Lilac Creative Design Competition, have an "immersive" experience of high-quality products empowered by creative design, and deeply feel the strong atmosphere of this Lilac Creative Design Competition.
The vast land of Heilongjiang nurtures creativity, and the Lilac Award blooms globally.
Currently, the creative design industry is regarded as one of the four new engines for economic development in Heilongjiang Province. Heilongjiang Province and Harbin City have successively issued a series of documents such as "Special Planning for the Development of Creative Design Industry in Heilongjiang Province (2022-2030)", "Several Policy Measures for Supporting the Development of Creative Design Industry in Heilongjiang Province", "Construction and Development Planning of 'City of Creative Design' in Harbin (2022-2030)", and "Several Policy Measures for Supporting the Development of Creative Design Industry in Harbin". Driven strongly by policies, the Lilac Creative Design Award emerged. As an international creative design award, it will be based in Heilongjiang and Harbin from a higher starting point and position, and be released globally with a shock, becoming an important bridge for the creative design industry in Heilongjiang to step onto the international stage.
"The Lilac Creative Design Competition is like a dazzling star, lighting up the firmament of the global design world. I'm very grateful to all relevant departments in Heilongjiang for building such a great international communication platform for us." "Looking forward to the future, the Lilac Creative Design Award will become a business card of the creative design industry in Heilongjiang Province and Harbin, promoting the connection of creative design in Heilongjiang Province with the world, accelerating the formation of new-quality productive forces, assisting in the construction of Harbin as the 'City of Design', and creating a new highland of creative design in Northeast Asia." "ThisThis competition is not only a stage to showcase talent but also an exploration and challenge of design. I sincerely wish that many excellent design works can bloom like lilacs through this competition."... On the afternoon of July 4th, the reporter interviewed many designers who signed up for the Lilac Creative Design Competition, and they all expressed their expectations for this grand event.
"Welcome interested units and individuals to follow and learn the detailed information of the event through the official website of the competition and the official WeChat public account of the Lilac Creative Design Award. We sincerely invite you to join us in releasing creativity and pursuing the brilliance of dreams together!" The organizing committee of the Lilac Creative Design Award extends a warm invitation to the world.