The first round of creative design demands in Harbin has been released! The entries for the LDA are being actively solicited!
I. Build the brand of Harbin and empower the characteristic cultural tourism
"Harbin" Brand Promotion and Product Design - Harbin Modern Cultural Tourism Investment Group
To meet the brand-building demands of "Harbin", now we are focusing on multiple fields such as cultural and creative products, food, ice and snow equipment, cultural and sports creativity, etc., and comprehensively soliciting design proposals related to the brand promotion, products and packaging, image store decoration, etc. of "Harbin".
Specific design requirements:
(1)Tell the brand story well
(The establishment background, development process, mission and vision of the brand, etc.)
(2) Design the brand visual image
(Logo, font, color, image, etc.)
(3) Improve the product line of "Harbin"
(Note: The design proposal should incorporate characteristic cultural elements such as historical stories, folk customs, and natural landscapes of Harbin. Through this brand and carrier of "Harbin", tourists and citizens can deeply feel the cultural charm of Harbin.)
II. Cartoon image solicitation to build the city's IP
Cartoon Image Design for the Promotion of Harbin - Harbin Cultural Broadcasting and Tourism Bureau
To achieve the transformation of Harbin from being popular in one season to being prosperous throughout the year, continuously consolidate, expand and strengthen the characteristic cultural tourism, and shape a unified, unique, prominent and easy-to-promote cartoon image for urban promotion. The cartoon image should fully display the beauty of ice and snow, the charm of culture, the vitality of life and the reality of development in Harbin, and build a city cultural tourism brand IP with high recognition, high dissemination and high reputation.
Specific design requirements:
(1) The theme of the work is distinct
(2) It conforms to the urban temperament, industrial characteristics, cultural connotation and development orientation of Harbin.
(3) The expression of the work is accurate
(4) The work needs to be accurate and appropriate, with novel conception, ingenious expression, vivid image and rich aesthetic feeling.
(5) The words of the work are concise and catchy
(6) It is convenient for memory and dissemination and conforms to the law of communication.
(7) The work must be original and free of intellectual property disputes
(8) Used and existing cartoon images are not within the scope of solicitation.
III . Explore the cultural marks of Chinese Baroque
The design for brand building, publicity and promotion of the Historical and Cultural Block of Chinese Baroque - The Publicity Department of the CPC Daowai District Committee of Harbin City
The total floor area of the Historical and Cultural Block of Chinese Baroque in Daowai District is 472,300 square meters. It is the largest and most intact Chinese Baroque architectural complex existing in China. Taking advantage of the opportunity of the third-phase maintenance and renovation of the Historical and Cultural Block of Chinese Baroque and the upcoming operation of the first development area, combined with the adjustment of business formats and optimization of layout in the first and second phases of the Baroque block, the top-level design is carried out in terms of the overall brand building and publicity and promotion of the Historical and Cultural Block of Chinese Baroque.
Specific design requirements:
The design proposal can include contents such as brand image, IP shaping, wayfinding system, promotion and marketing, interactive display, cultural activities, digital services, etc. The aim is to make the Historical and Cultural Block of Chinese Baroque not only protect and inherit precious historical and cultural heritages through creative designs in brand building and publicity and promotion, but also provide tourists with rich and colorful cultural experiences, and enhance the overall attractiveness and influence of the block.
IV. Snowboards, start your ice and snow dreams!
Qianmao Xuelong Snowboard Product Design - Harbin Qianmao Xuelong Sports Goods Co., Ltd.
Harbin Qianmao Xuelong Sports Goods Co., Ltd. was established in July 2002 and is the first domestic manufacturer of ski shoes, ski rings and bindings specially for ski resorts. The company aims to meet the needs of skiing enthusiasts by designing a snowboard that not only has superior performance but also attracts consumers' attention. At the same time, it enhances the brand image and expands the market share with a unique appearance and high-quality structure.
Specific design requirements:
（1）Appearance
The design should be simple and elegant, in line with contemporary aesthetic trends; use bold colors and patterns to enhance the visual impact and attract young consumers; maintain the brand's signature elements to make it easily recognizable on the ski slopes.
（2）Structure
Use lightweight and high-strength materials to ensure the durability and reliability of the snowboard during high-intensity use; the structural design needs to consider the toughness and elasticity of the snowboard to provide excellent maneuverability and stability; pay attention to details, such as the smooth processing of the edges. Use advanced composite materials to reduce the friction coefficient with the snow surface to reduce the sliding resistance and increase the speed.
（3）Shape
The shape of the snowboard should conform to the principles of ergonomics and aerodynamics to provide the best skiing experience; the design should take into account skiers of different levels, and there are applicable models from beginners to professional skiers; consider the aerodynamic design to reduce air resistance and increase the skiing speed.
V. Light up Wuchang Rice with design elements
Brand Design of Wuchang Rice - Wuchang Rice Group Co., Ltd.
Wuchang Rice Group Co., Ltd. is a state-owned enterprise group established by the Wuchang Municipal Committee and the Municipal Government by integrating various advantageous resources. This time, it designs and develops the group's exclusive high, medium and low-grade rice products for the market. In order to establish a unified VI visual identification system for the group, focus on the market, meet consumer demands, lead and drive the upgrading of the Wuchang rice industry, and help Wuchang rice cover China and go global.
Specific design requirements:
（1）Packaging upgrade
The product packaging design can reflect the extraordinary position of "Wuchang Rice" in the global rice category, and embody the five excellent characteristics of "Wuchang Rice", namely, good climate, good environment, good soil, good water quality and good variety; it can vividly display the long history of rice cultivation and traditional rice-growing culture in Wuchang, and be recognizable and representative.（2）Logo Upgrade
Logo upgrade, enhance the details on the original basis to reflect the inclusiveness and openness of the new era development of Wuchang Rice, so that the originally deeply rooted graphic interprets a deeper connotation of Wuchang's development.
(3) Take the high-end route
(4) The gift box products of Wuchang Rice are required to take the high-end route, enhance the popularity of "Wuchang Rice", improve the public's high-level perception of Wuchang Rice, help enhance the brand value of "Wuchang Rice", and contribute to the striving for being listed among the top 100 counties in China.
(5) Take the people-friendly route
(6) The bagged products of Wuchang Rice are required to take the people-friendly route, mainly targeting the rice for contemporary harmonious family banquets, showing the "family culture" of the traditional Chinese family that "food is the paramount necessity of the people". Let "Wuchang Rice" enter millions of households in China and promote the slogan "Wuchang Rice, China's Grain".
Bloom the creative lilac and embrace the world's ice and snow!
The Purple Air comes from the east，and creativity is unlimited!
Entries for the Lilac Creative Design Award are being actively solicited...
Other creative design demands in Harbin will be released on the official website successively.
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