The Lilac Creative Design Competition is about to kick off, and the Lilac Creative Design Award, as the competition's prize, has attracted much attention. On the 4th, the a reporter interviewed Wang Jialun, the creative director of Harbin Quandian Industrial Design Co., Ltd., and the leader of the main creative team, to learn about the meaning behind the LOGO of the Lilac Creative Design Award.


LOGO of the Lilac Creative Design Award (Image provided by the Competition Organizing Committee)

"The theme of the LOGO of the Lilac Creative Design Award for this competition is 'Blooming Lilacs, Embracing the World's Ice and Snow.' " Wang Jialun said that to highlight the theme, the form of the LOGO takes the ice and snow earth embracing the world and the blooming lilac flowers as elements, presenting the shape of "C", representing China, Creative, Connect, and Centre, implying the connection of global creative design resources, the gathering of global innovation forces, and the establishment of a creative cooperation and exchange platform. The colors are purple, green, blue, and white, representing the creative design economy, bioeconomy, digital economy, and ice and snow economy respectively, highlighting the characteristic and advantageous industries of Longjiang. The design concept highlights globalization, professionalism, and marketization, expressing openness, inclusiveness, innovation, and fashion.
The ice and snow earth in the LOGO, with its crystal-clear texture, implies a diversified economic system and infinite possibilities. The overall LOGO symbolizes the firm determination and strong driving force of the Lilac Creative Design Award to promote the integrated development of global creative design, strengthen international cooperation, and practice the integration of bioeconomy, digital economy, ice and snow economy, and creative design.
For this Lilac Creative Design Competition, Harbin Quandian Industrial Design Co., Ltd. provides overall visual design support and services, including the LOGO and VI of the Lilac Creative Design Award and the main visual of the competition.


Wang Jialun (right), the creative director of Harbin Quandian Industrial Design Co., Ltd., communicates with colleagues at work

Speaking of When talk about the source of inspiration for the design, Wang Jialun said that the most important business card of Heilongjiang is ice and snow. After coming to Harbin, Heilongjiang, all our designs have been linked and associated with ice and snow. It can be said that snowflakes and ice and snow snowflakes and the overall theme of ice and snow are the main sources of inspiration for our designs.