On the afternoon of July 19th, the Lilac Creative Design Award City (Region) Design Requirements Series Release Conference was successfully held at the Harbin Creative Design Center, covering creative design needs from Mudanjiang, Shuangyashan, Yichun, Suihua, and Daxing'anling. These requirements spanned various fields such as cultural tourism, product design, brand communication, and urban construction, providing valuable opportunities to promote the deep integration of Heilongjiang Province's creative design industry with local economic development. The event was also live-streamed online.

During the conference, Song Jiayi from the Shuangyashan News Reporting Center led the release, focusing on creative product designs for city mascot souvenirs, fish skin and birch bark bags showcasing the unique culture of the Ussuri River and Hezhe ethnic group, and coal mine city landmark designs. The aim is to revitalise Shuangyashan through the power of creative design. Subsequently, Zhou Xuan, director and host of the Special Program Department of the Yichun Converged Media Center, and Zhang Wenna, Chairman of Yichun Sengong Dinghong Trading Co., Ltd., released the creative design requirements of Yichun. This included over 10 creative design requirements such as Yichun city tourism brand communication and product design, Tieli rice brand design and promotion, and the red pine adoption project. The representatives leveraged Yichun's unique industrial resources through the Lilac Creative Design Award platform to attract talented designers and teams to collaboratively create a distinctive "Forest Capital Yichun."

Following this, Suihua and the Daxing'anling region released their creative design requirements. Hu Zelin, Director of the Cultural Reform Office of the Suihua Municipal Committee of the CPC, and Jing Haixin, Executive Deputy Minister of the Publicity Department of the Daxing'anling Committee of the CPC, respectively presented specific design requirements based on their regional cultural heritage. These included the Suihua cultural tourism image logo design, Lanxi city landmark design, Suiling intangible cultural heritage creative center image design, as well as Daxing'anling regional souvenirs and Oroqen cultural product designs, totaling over 20 creative design requirements. These provided participants with a broad stage for creativity and unlimited opportunities for collaboration.

Lastly, Mudanjiang's design requirements were released locally. Zhu Jinsong, Deputy Minister of the Publicity Department of the Mudanjiang Municipal Committee of the CPC, showcased Mudanjiang's urban landscape and cultural characteristics through an online live broadcast. He elaborated on several design requirements, including the Jingbo Lake tourism cultural brand IP empowerment design project, China Snow Town image IP design project, Hailin hericium erinaceus product design project, Dongning black fungus brand packaging design project, and the "Linkou Goose" brand packaging design project.

This Lilac Creative Design Award City (Region) Design Requirements Series Release Conference highlighted the unlimited possibilities of creative design across Heilongjiang Province through various fields such as cultural tourism, product design, brand communication, and urban construction. It was not only a grand exchange event of creativity and needs but also an important milestone in promoting Heilongjiang's economic and cultural development and stimulating new productive forces. Each city's design requirements provided rich soil for designers to cultivate their creativity.

Since the Lilac Creative Design Award was officially launched on July 6th, it has attracted high-quality design innovation resources globally, providing strong support for the high-quality development of Heilongjiang's creative design industry. With creativity as the pen and requirements as the ink, the creative surge across the vast land will inject new momentum into the high-quality economic development of Heilongjiang Province. In the future, each city (region) will continue to deepen creative design cooperation through the Lilac Creative Design Award platform, jointly exploring new paths and models for the development of the creative design industry, contributing to the comprehensive revitalisation of Heilongjiang.